World’s Best Super Bowl Ads Benefit from 3D Printing

Regardless of the media back and forth over the future of 3D printing, the fact is that it's already here and being used in virtually every aspect of our lives from the cutlery that we eat with, to the phones that we carry in our pockets, to the bikes that we ride, to the very buildings that we live and work in. Quietly, and without most people knowing, 3D printing is also creating a revolution in film and special effects.

My good friend Jason Lopes at Legacy Effects is one of the pioneers in using 3D printing in film. He's used his own Objet 3D printer for years to help create the effects we see in blockbusters such as Jurassic Park, Avatar, Real Steel and Iron Man.

But did you know that many of our favorite ads have also benefited from 3D printing? Here's just a sample of the Super Bowl ads that have benefited from Jason's work and his Objet 3D printer:

For the Bridgestone commerical below Jason used Objet's 3D printer to pre-visualize a small-scale 'flow' of the entire sequence, helping the creators to ensure the final ad turns out as they envision:

In the very cute KIA commercial below, Jason used his Objet to create a small-scale version of the blue robot for planning purposes. You actually see the Objet model at then end - on the back seat of the car:

 

And to finish, another excellent Bridgestone ad, this time featuring a lot of Objet detailed parts on the space suits and the helmets:

This post is also available in: German

Comments

  1. It’s pretty interesting to know that 3D printing plays a role in our everyday lives, even if we don’t always catch it. Concept development revolves around 3D printing in quite a few situations. Paramount Pictures, Bungie, Kia, and other companies have been using it for quite awhile behind closed doors, and I find it very interesting. Dear objet – thanks for making it easy for them!

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