Time-to-market is critical for every manufacturer. The faster you can bring a new product to market, the more time you have to gain market share before competitors are able to deliver their own products that may match your product’s performance. Reducing product development time also makes it possible for your product to begin generating sales sooner. 3D printing helps reduce time-to-market by creating prototypes that help engineers evaluate the performance of design alternatives early in the design process.
"A New Mindset in Product Design" is a Stratasys white paper that discusses how 3D printing impacts the product development process. It profiles how Graco used 3D printing to get products to market faster by making better decisions early in the product development process. Following is the first of four excerpts from the paper:

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