Brazil is certainly an excitement magnet this year! The newest collection of renowned Brazilian designer Pedro Lourenço, which debuted at São Paulo’s Fashion Week in April, featured some breathtaking 3D printed accessories. To design and fabricate these pieces, the designer and his team had the support of Stratasys and Brazilian partner, LWT.
Lourenço developed and 3D printed a dazzling collection of necklaces and bracelets, and the pieces quickly became one of the highlights of São Paulo Fashion Week. It may be the first time that 3D printing technology has been used in the collection of a Brazilian designer.
The jewelry was created in ABS plastic on a Fortus 250mc 3D Production System from Stratasys. After the pieces were 3D printed and the geometries were checked and validated, they were finished and painted in colors chosen to compliment the clothes the model wore. Some of the accessories received a gold coating, which created a beautiful jewel-like effect.
The designer’s curiosity about 3D printing was piqued a while ago, but this collection was the first time he had the opportunity to try it out. “Thanks to the support I received from Stratasys and LWT, I had the chance to develop my first 3D printed parts. What we showed in São Paulo Fashion Week 2014 is just the beginning of a long-term partnership. We intend to use the technology of 3D printing in other collections as well.”
Lourenço is committed to bringing 3D printing to a wider fashion audience. “The revolution in the fashion industry from the use of 3D printing is already happening. The stylists are prepared to make good use of this technology,” he said.
This was only the first step for Lourenço, who received the Prix d’Excellence Award de la Mode in the category of “Most Promising Young Talent” at Paris Fashion Week in October 2013. His next runway show will take place in Paris in October 2014 – what 3D printed surprises await?Passionate about innovation, Lourenço explained that for his next show, he and his team will continue exploring the many creative possibilities of 3D printing. “I am interested not only in aesthetics but also the functionality that this technology can bring to the fashion consumer. I believe that through 3D printing we can find new ways to accessorize and build clothes. ”
Read about Lourenço’s fashion collection and 3D printed accessories in our Portuguese blog post.