Product Development Firms Face Pressure from Two Directions In our first installment of this post, we explained why firms looking to stay ahead of their competition must focus, more than ever before, on compressing their product development cycles. Firms today are under greater pressure from two directions – both from the increasing demands of consumers for product variety and by the accompanying trend toward shorter product lifetimes. Compounding this challenge is that between 70% and 90%* of total project costs are determined during the early stages of the development process – in other words, during the design and prototyping stage. Filtering Professional RP Down to SMBs and Design…

What are Your Biggest Rapid Prototyping Challenges?

How many products have you used or created that could have been just a little bit better? Easier to use, more aesthetically pleasing, richer features… Products are conceptualized and formed in the product development cycle, so getting them right early and ofte…